Your Dedicated Financial Advisor
Empowering you to take control of your financial future.
Our vision at Emerald Blue Advisors is to help empower our clients' financial futures through personalized and strategic retirement planning. We strive to be the boutique fiduciary investment advisor of choice, delivering tailored strategies, unwavering integrity, and comprehensive guidance that provides a stable and fulfilling retirement for each individual we serve. These core values and non-negotiable principles serve as the foundation of our business, guiding our actions and decisions as we assist clients in achieving their retirement goals.
Our Core Values
Integrity
Personalization
We uphold the highest ethical standards, always acting in the best interests of our clients and maintaining transparency in all our interactions.
Recognizing that each client's situation is distinct, we tailor our services to create customized retirement plans that reflect their specific circumstances and preferences.
Client-Centric Approach
Knowledge
Our clients' goals and aspirations drive everything we do. We are committed to understanding their unique needs and crafting strategies that align with their individual retirement objectives.
We believe in empowering our clients by sharing knowledge and insights, enabling them to make well-informed decisions about their retirement journey.
Expertise
We continuously enhance our knowledge and expertise in retirement planning and investment strategies, staying ahead of industry trends to provide the most relevant and effective advice.
Non-Negotiable Principles
Fiduciary Duty
Continuous Monitoring
We uphold the highest ethical standards, always acting in the best interests of our clients and maintaining transparency in all our interactions.
We uphold the highest ethical standards, always acting in the best interests of our clients and maintaining transparency in all our interactions.
Transparency
Empowerment
We uphold the highest ethical standards, always acting in the best interests of our clients and maintaining transparency in all our interactions.
We uphold the highest ethical standards, always acting in the best interests of our clients and maintaining transparency in all our interactions.
Diversification
We uphold the highest ethical standards, always acting in the best interests of our clients and maintaining transparency in all our interactions.
Confidentiality
We uphold the highest ethical standards, always acting in the best interests of our clients and maintaining transparency in all our interactions.
Rola Hajeb
Managing Director/Principal
CA#0C25355
With an unwavering passion for financial excellence, Rola embarked on her journey in the financial industry in 1997, fueled by a desire to empower clients in achieving their financial goals. Recognizing the intricate tapestry of financial planning, she thrives on orchestrating a harmonious collaboration among professionals to craft comprehensive strategies that transcend traditional boundaries.
Hicham Nasreddine, CFA, FLMI, FRM
Chief Investment Officer
With 30-plus years of professional experience marked by high standards of ethical conduct and professional competence, Hicham finds his niche in investment and risk management. Honest and caring, he is committed to always putting clients’ needs first and finds satisfaction designing the right strategies for his clients that aim to preserve their wealth and meet their retirement needs.
Jeff Lowe
ChFC®, CLU
CA#0B04849
Jeff brings 20+ years of financial services experience to the firm. Jeff has a bachelors’ degree in Business Administration from California State University at Fullerton and has earned the Chartered Life Underwriter and Chartered Financial Consultant designations from the American College of Bryn Marr, Pennsylvania. Jeff specializes in distribution strategies for pre-retirement and in-retirement clientele as well as asset protection.
Kelly Perkins Herrera
Office Manager
CA#0I63281
With a rich background spanning nearly a decade in the financial services arena, Kelly Perkins brings a wealth of expertise to her role at Emerald Blue Advisors. Her journey commenced in 2008 with America's I.R.A. Centers, where she embarked on a path of continuous growth and excellence. Known for her unyielding commitment to professionalism, precision and punctuality, Kelly has consistently demonstrated an unwavering dedication to elevating client experiences.
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Investment advisory services are offered through Emerald Blue Advisors, Inc., a registered investment adviser offering advisory services in the State of California and other jurisdictions where registered or exempted. This communication is not to be directly or indirectly interpreted as a solicitation of investment advisory services to residents of another jurisdiction unless otherwise permitted. Licensed Insurance Professional, CA #0C25355.
The contents of this communication and any accompanying documents are confidential and for the sole use of the recipient. They are not to be copied, quoted, excerpted or distributed without express written permission of the firm. Any other use beyond its author's intent, distribution or copying of the contents of this e-mail is strictly prohibited. Nothing in this document is intended as legal, accounting, or tax advice, and is for informational purposes only.

Licensed Insurance Professional. Provided content is for overview and informational purposes only. By contacting us, downloading booklets, or attending events, you may be offered a meeting to discuss how our insurance and other services can meet your retirement needs. The presenters of this information are not associated with, or endorsed by, the Social Security Administration or any other government agency.
We are an independent financial services firm helping individuals create retirement strategies using a variety of investment and insurance products to custom suit their needs and objectives.
Investing involves risk, including the loss of principal. No Investment strategy can guarantee a profit or protect against loss in a period of declining values. Any references to protection benefits or lifetime income generally refer to fixed insurance products, never securities or investment products. Insurance and annuity products are backed by the financial strength and claims-paying ability of the issuing insurance company. ARE-14848 / 2023/17445275